#Serif fonts meaning how to#

But 14-point Times New Roman and 18-point Times New Roman are fonts of the same typeface. A font is a set of glyphs in a typeface.įor example, Helvetica or Times New Roman are typefaces.A typeface is a collection of glyphs (i.e., the letters, numbers, symbols and punctuation) that all share a single design.

While many people treat these terms as interchangeable, there is a subtle yet important difference: Throughout this guide, we'll use the terms 'typefaces' and 'fonts' frequently. TERMINOLOGY 101: THE DIFFERENCE BETWEEN TYPEFACES AND FONTS The strategic best practices for using typefaces and fonts in your branding, your website, your marketing communications and more.The differences between different font sizes, styles, etc.The four most popular typeface styles (and what they mean to your customers).The psychological impact of your typefaces and fonts.The difference between typefaces and fonts (it's easy to get these two terms confused!).In this comprehensive guide to the role that typefaces and fonts play in your marketing and branding, we'll explore: When it comes to establishing your brand, upgrading your brand recall and loyalty, and improving all aspects of your customer acquisition, engagement and retention, you must consider the psychology, influence and interpreted meanings behind your fonts.

How your words appear visually - the specific typefaces and fonts you use on your website and in your logo design - matters too.

#Serif fonts meaning how to#

HOW TO USE TYPEFACE PSYCHOLOGY TO DRIVE RESULTSĪs a small business owner or entrepreneur, you already know the old maxim that 'words matter.' Words matter in your messaging, your product and service descriptions, your marketing funnels, and anywhere else that you put the proverbial pen to paper.īut it's not just the words themselves that matter.